Stefano and Giulia

Family Winery

Every wine has a story.
Ours is on the front label.

Roero, Piemonte

scroll

2019

Founded

5 ha

In Roero

6

Wines produced

100%

Sandy soil

Stefano and Giulia

From engineer to winemaker

Our story

I'm Stefano. Engineer, MBA from College des Ingenieurs, born in Monteu Roero — but for ten years I lived in Rome, Paris and Stavanger, working for a multinational. The hills never really left me.

In 2019 I quit my job, said goodbye to the corporate world, and came back to follow the path of my grandfathers — making wine on the steep, unforgiving slopes of Roero. No tractor, no cellar, no real plan. Just the vines, the land, and a lot of stubbornness.

Giulia, also an engineer and a true city girl at heart, was the first to believe in this madness. For the first three years she kept us afloat — she brought home the money, I spent it on vines. In 2022 she joined me in the winery. Since then, we're all in — writing our story together, one chapter at a time.

Now watch our story in a nutshell

Our story

The territory

Why Roero

Steep

01

Steep hillsides

Slopes so steep that most work must be done by hand. Less machinery means less soil compaction, richer organic matter, and a more alive vineyard.

Bio

02

Forest and biodiversity

Roero has one of the highest percentages of woodland in Piemonte — a rich ecosystem that keeps a natural biological balance.

Sand

03

Ancient marine sandy soils

Former seabed sands force vine roots to dig deep, naturally limiting vigour. The result: balanced, concentrated grapes with silky tannins.

Our production

The wines

Small batches, maximum expression. Each bottle reflects the vintage, the terroir, and the hands that made it.

Every year, a new chapter

Read the Label

Every year we write a new chapter on the front label. Not about the wine — about us. The harvest, the doubts, the decisions, the people. Every bottle carries a piece of that year. Open it, read it, and you'll find us there.

Members only · 50 boxes · 2026

Order the SO Garage Box 2026

Confirm your details and proceed to payment. Shipping included.

SO Garage Box 2026 · shipping included €180

Community + limited edition box

The SO Garage Band

Our garage has been the place where we started. Since then, we welcomed everyone who was curious to know more about our story — and now we double this space. The SO Garage Band is the community of all our friends. The place to be for staying in touch. Our virtual garage, where we share our best with you.

The SO Garage Box

Every year, members get priority access to the SO Garage Box — 50 numbered boxes reserved exclusively for our community.

One box. Six bottles. Each per cuvee — the complete collection of the vintage, delivered to your door in November.

Plus: official invite to the SO Harvest Party in October. In our garage. With us.

  • 6 bottles — one per cuvee produced
  • 50 numbered boxes — members only
  • Order from April 15th to May 30th
  • Single shipment in November
  • Official invite to the SO Harvest Party in October 🍇

Mailing list

Join the SO Garage Band

Subscribe to be the first to know when the SO Garage Box drops — and get exclusive access before anyone else.

Get in touch

Find us

Visit the winery, order wines, or just say hello.